We spend a lot of time persuading people of the importance of Google and other search engines on the popularity of a page to the world. For this page on a personal blog plenty of hits were coming in, yet suddenly there was an increase in traffic for this page which persisted.
Why? Because for a year, the page came at the top of the second page of Google searches for the term ‘botfly’ and then suddenly it got promoted to second from bottom of the first page. Look at the difference in clicks for that search term from Google:
The difference is worth about a 30% increase in traffic, in this case.