Opinion

Content shouldn’t just be a bit part player. It needs to take centre stage on your next project—you have to be thinking content-first. In fact, you need to be thinking about it as the star.

Developing a new product is hard. Launching a new product is hard. Developing and launching a new product whilst delivering Client Services projects is a whole other world. Here are 5 things you can do to help use your time effectively.

It’s very easy to make the wrong decisions based on a lack of real evidence—especially if ‘best-practice’ takes over and we assume we know what our users and audience need. Throwing around some pop culture, I’m going to try and dig into the issue.

When we receive a Request For Proposal, we have to consider any potential risks or challenges associated with the project. It’s about treating every client as an individual and every project as unique.

In a recent system we built, we realised we were going to be storing the names of people from across the world. We thought we’d share what we learnt.