Introducing Standfirst for Kindle


Standfirst for Kindle is our first Software as a Service product, giving you fine and unrivalled control over your Kindle e-ink edition.

About three years ago, I was at a social event, chatting with the director of a fellow studio. His firm, like ours, specialises in WordPress. He asked if we were developing any products, as it was something they were quite keen on expanding.

“Absolutely not!” came my response. “We’ve tried it in the past and it’s an expensive and largely unprofitable experience. We’re sticking to services.”

So it might surprise him and various other people from that time to find out that we’ve recently launched a product!

Standfirst for Kindle – making e-ink publishing easier

Most publishers who distribute their editions to the Kindle e-ink product are struggling with clunky, closed platforms that offer little in the way of full feature support. Many are providing their users with a very basic experience. This is a large part of why uptake of Kindle e-ink editions has been limited.

Standfirst for Kindle fixes this. It provides a simple to use drag and drop interface, which enables a publisher to create a fully featured Kindle edition with less than an hour of work.

I’m immensely proud of what the team here has done, to turn what was once a rather clunky WordPress plugin into a simple to use and very reliable online service. Standfirst for Kindle is already powering the Kindle editions for The New Statesman and The Spectator. The latter has always used our software and consequently has excellent ratings.

If you’d like to find out more and arrange a free, no risk production capable trial, then please contact us on +44(0)151 331 5144 or by email at

David Coveney

David Coveney

Dave has been working in the IT industry since forever, starting with payroll development and ERP consultancy for large corporates. He is a keen traveller, photographer and motorsport enthusiast, but now puts family first as he’s in love with his two little boys.

Dave’s job title is “Director” which in a small company is another way of saying that he does all the things that developers hate to do, like account management, sales and so on. He’s usually complaining about being busy and has heard of “inbox zero” but believes it to be little more than a concept.

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