The Business of Creativity

Sir John Hegarty has been central to the global advertising scene for over six decades. The Business of Creativity is an 8-week course delivered by John with the aim of giving people the tools to power their creativity.

The Challenge

Create a vibrant new marketing site with clear messaging, connect it to a refreshed brand identity and create improved UX journeys for subscribers.

The Solution

We built on new brand elements and designed and developed a site that would look fresh and original. Using our Standfirst platform, we gave the customer a simple way to update blocks of marketing content.

The team at Interconnect were brilliant. They worked incredibly quickly to get our project off the ground in record time and the output was exactly what we were looking for. 

Immy Hargreaves,


Investment Associate — The Garage Soho

Wireframes and user flows

With many projects, having a clear set of wireframes and user flows visualises the user experience before any coding begins. In this phase of work, we needed to link to external systems but make sure the choices were clear and logical to the user. We colour-code the screens to make it obvious. It's important not to design at this stage, but the wireframes still have enough fidelity so we can make informed decisions.

Page builder content blocks

One of the goals was to give content control to the customer to enable them to add marketing or course content whenever they wanted. The module blocks can be managed in the CMS using our Standfirst page builder tools.

Messaging and price options

In this phase of work, we simplified the user journey to book a course by creating a pricing page with two clear options. Book now links to an external system to pay and manage your order. The contact us form feeds user entries into the site's CMS, which can then be used as a CRM to track and manage enquiries.

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