Sport Business

First founded in 1996 as Sport Business International Magazine (now Sport Business Review), the organisation exists to provide news, analysis, data, consulting and events to executives in the business of sport.

From sports teams to sponsors, broadcast agencies to universities, a wide range of stakeholders in the sports sector rely on information delivered by Sport Business, making it the number one site for sport-related information.

Visit the site to take a look for yourself.


  • Cross-browser compatibility
  • Integration with Elasticsearch Service
  • Advert spots integration for advertising partners
  • Access management control
  • Integration with Salesforce CRM platform
  • Integration with Intercom messaging platform
  • Migration from Drupal to WordPress
  • Email newsletter template builder


  • Plugin development & installation
  • Ongoing user support
  • Hosting & maintenance
  • Responsive theme development
  • Gap design work, from flat designs

Project Background

We were approached by Sport Business back in April 2018. We had previously worked with their Chief Product Officer on several previous projects for other organisations. The team were keen to use our services to migrate three of their media brand sites off Drupal and onto WordPress. We sent a quote, they accepted our offer and we got to work right away.

Sport Business Products

Content Migration

A key part of this project was handling the data migration from Drupal to WordPress. We have experience of migrating websites both from Webvision and Drupal and have developed our own scripts to painlessly assist with this process. The migration process was reasonably straight forward, as the source data was fairly consistent, allowing for a seamless transition to WordPress.

We used our in-house developed scripts to assist with this crucial aspect of the project.

Premium Content

Not all content on the site is freely available to access without subscription. Users can freely visit ‘News’ without signing in, but to access all content, users must pay a subscription. Paywalls and password protected content have become a standard feature for today’s online publishing industry and one which we have much experience of providing.

Email Template Builder

Although not something we are often asked for, we were happy to oblige when the client asked for an integrated system to send their regular newsletters. Built within WordPress, the system works by allowing curated articles to be output as a pre-styled HTML template based on Sport Business branding. This saves the client precious time, allowing them to put their work resources elsewhere.

Sport Business Home Page


It is known that the built-in WordPress functionality isn’t necessarily so strong. It’s important that users searching the site find the content they want, rather than be presented with a confusing array of irrelevant search results. Luckily for the client, we know how to get around this issue. Over the years we’ve devoted a large amount of research and development time to improve search results for users. You can read more about our R&D search work here, although we warn you it’s not the lightest blog post.

Sport Business Search

Page Builder Functionality

The flexibility to build specific graphic rich marketing pages was important to the client. Although it’s not often our standard procedure to provide page builder functionality into a site, this was a high priority feature for the client and one which we delivered smoothly, on time and to budget.

Post Launch

We continue to support the Sport Business site since it was successfully launched in mid 2018. We have a great working relationship with the team over at Sport Business and we were pleased to be further commissioned to develop the Sport Business World Cup site, and the Sport Business Events site. All three sites were launched successfully and we consider this another well completed project. Head over to Sport Business to take a look at the site for yourself.