Whitley Fund for Nature


Whitley Fund for Nature (WFN) is a UK registered charity, offering Whitley Awards and ongoing support to outstanding nature conservationists around the developing world.

Based in London, the charity aims to fund the most effective grassroots conservation leaders in developing countries and fund practical work that will have a long-lasting impact on the ground.

Visit the site at www.whitleyaward.org to take a look for yourself.

Image shows the Home page


  • The development of a site that will help the charity to fulfil its goals for the coming decade
  • A website that provides a positive experience for multiple users (i.e. donors, media and award applicants)
  • Workflow and administration to be as simple as possible, to reduce time spent updating the site.


  • Custom WordPress theme development and associated gap design work, from supplied flat designs
  • interconnect/it in-house developed custom plugins
  • Ongoing user and site support

Project Background

The Whitley Fund for Nature site was developed in conjunction with Scott Jones, a web designer at the Telegraph Media Group. Scott Jones provided flat designs and interconnect/it provided web development services. This included the necessary gap work associated with translating flat designs into something suitable to be used on the web.

Since the site was launched, we have continued to support the charity with technical services, ongoing user support and WordPress security and version updates.

Image shows the Home page

The Home Page

The most obvious part of the site, that almost all visitors will see is the home page, which is designed to quickly show what the WFN is all about. The home page has to work best for three types of visitor – potential donors, award applicants, and the media. The layout is straightforward, but has a strong visual style.

Image shows details on how to appyl


Using a map with filter options, a viewer can easily see the huge geographic range and scope of the award winners across the globe. This approach is helpful to all visitors, and allows them to see how the charity operates and how it chooses successful applicants. We built a simple UI in the back-end to allow users to quickly and easily tag content by location, with visual push-pins using the WordPress featured image.

Image shows the Mapping feature


Another small but important element on the front page is a charting component.  Although superficially simple, this is fully content managed with the users being able to set values and generate an attractive chart quickly and simply.

Image shows the donate page

Underlying Technology

The site is a WordPress implementation, using Custom Post Types (for winners), Custom Taxonomies (for Award Types, Geographic Regions etc.) and several extensions. Many custom interconnect/it developments such as our mapping, events, media and contextual widget plugins, operate to give a high degree of control over display and functionality.

Image shows the Winning Projects

Post Launch

Sites for charities are always a challenge because resources are often stretched to their maximum. Consequently, it’s sometimes necessary to find an alternative approach and with the Whitley Awards website we are proud to announce that interconnect/it have now become an official supporter.

Visit the Whitley Fund for Nature site for yourself and take a look around.

David Coveney

David Coveney

Dave has been working in software development since 1988, starting with payroll development and then ERP consultancy for large corporates. He is a keen traveller, photographer and motorsport enthusiast, but now puts family first as he’s massively in love with his two little boys. Dave is still an early adopter. He was connected to the internet from his bedroom, way back in the eighties, had a personal website by 1994, was into the connected house in the late '90s, a smartphone by 2002, and a was the first in the office with a fitness tracker.