Google Ranking Effect on Traffic

News

We spend a lot of time persuading people of the importance of Google and other search engines on the popularity of a page to the world. For this page on a personal blog plenty of hits were coming in, yet suddenly there was an increase in traffic for this page which persisted.

Why? Because for a year, the page came at the top of the second page of Google searches for the term ‘botfly’ and then suddenly it got promoted to second from bottom of the first page. Look at the difference in clicks for that search term from Google:

Google Ranking Effect Graph

The difference is worth about a 30% increase in traffic, in this case.

David Coveney

David Coveney

Dave has been working in software development since 1988, starting with payroll development and then ERP consultancy for large corporates. He is a keen traveller, photographer and motorsport enthusiast, but now puts family first as he’s massively in love with his two little boys. Dave is still an early adopter. He was connected to the internet from his bedroom, way back in the eighties, had a personal website by 1994, was into the connected house in the late '90s, a smartphone by 2002, and a was the first in the office with a fitness tracker.

One response to “Google Ranking Effect on Traffic

  1. This is true, traffic has an effect on ranking.

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