Do you struggle to find the words to get your message across? Do you have a website for your business or organisation? Do you blog? Are you a member of online forums or social media sites?
Writing for the Web not only teaches you how to write for online readers, but also explains why reading pages on the internet is so different from reading the pages of a book or newspaper.
You will learn the fundamentals of writing for the web, through a mix of theory and practical activities – as well as some professional tips and tricks. And you’ll finish the day with some usable web ready content, and the confidence to tackle any writing job you are faced with.
Who Should Attend?
Ideal for small business owners, sole traders, entrepreneurs, charity administrators, and people who need full control over their online presence. It is also suitable for sports clubs, churches, campaign groups, artists, community organisations, bands – and anyone else who wants what they write online to be read.
“What if I haven’t written more than a thank you note since school?”
No previous experience of writing for the web (or for print) is necessary to attend this course. We assume that you have a reasonable grasp of the English language, but you don’t have to be a perfect speller or understand dozens of obscure grammar rules.
|On the day you’ll discover how to:|
|Identify good and bad online writing|
|Take advantage of the differences between web and print|
|Webify existing copy as used in brochures, leaflets or sales letters|
|Get and keep your visitor’s attention|
|Understand your website’s visitors|
|Develop a tone and style that is all about you|
|Start writing useable copy in 15 minutes or less|
|Read the detailed course programme|
By the end of the course you will have improved your ability to write content for the web and better engage your visitors.
|You’ll also take home:|
|All course materials|
|Wordlists to help improve your writing even more|
|All the copy you have written throughout the day|
The course is task led, with group activities and close supervision.
Courses are run at our offices in Central Liverpool.