When we were approached by Informa Telecoms & Media, part of the FTSE 250 listed Informa corporation with an expression of interest in using WordPress for their entire site, we weren’t sure what to expect. A lot of companies ask us about using the platform for blogging, but although we’d done the groundwork for using WordPress as a news platform interest was still quite low until late 2008.
We were excited to see that a major news and information group was taking an interest in WordPress, having successfully used it as a blogging platform. It seems that blogging has been a great way for WordPress to enter companies, and the system has evolved full CMS capabilities in time for these same companies to be able to consider implementing WordPress site-wide.
Informa are one of the first companies in the UK to make a full move into using WordPress. To help them do this we developed a range of solutions for their site, going beyond their expectations and delivering a functionally rich WordPress solution that within two months has already increased page views and visitor numbers by between 30% and 50%. In particular we addressed certain workflow and flexibility requirements that pushed WordPress way beyond its original blogging roots and deep into the CMS capabilities it now has.
Everything that’s been built does exactly what we asked for, and in some cases goes beyond. The whole set up is very versatile and all works in a logical manner. I feel comfortable explaining the workings of the site to other users now. And the best thing is that I don’t have to involve another team and put maintenance requests in if it’s something I can do myself, making life much easier.
James Middleton, Managing Editor of Telecoms.com